Do you know your clients?
Very tough for anyone doing an e-commerce business; but another important question is, do you know what they want from you?
There is no point trying to reach your clients with e-mails, messages if you do not know about them. It is the fact, you cannot write for someone you do not know.
The solution is buyer personas.
They are a fictional person who is created to give the structure of your target audience or the ideal customer.
They always make a parallel comparison with the challenges, issues, and interests which are related to a portion of your audience.
Why does Google Trends, Google Insights, Google Keyword Tool, social media monitoring, and demographic and psychographic sources are not the best sources to create buyer’s persona?
The answer is simple, they create a persona which is absolute and perfect but they fail to look for possibilities.
No point creating the persona which is not helping the company to grow, so now what?
Change the screen and look at the SEO division. Here the game changer is your content strategy. All you need is to work on the SEO data which is all about market opportunity.
To understand the SEO tricks, we here go in details with a step- by- step process.
The goal of this first step is to create a list of all the keywords/phrases which are engaged or used to reach you.
But wait, instead of making ideas and working on suggestions, an analytical platform is the best. You can easily download the keyword data (SEO).
The route is simple- Traffic Sources > Search > Organic, follow this in the upper right corner.
The big list of the keyword phrases will help you in this part. If you follow the list, you will find there is a pattern and modifiers that are very important. These will help you to divide them into themes.
For example, if the SEO data comes from the employed people who are generally salaried, then you understand that these searches are from the employed groups. You need time to figure out these themes but they are very useful in creating the buyer’s persona.
With the theme you have created in the last step, try to do match the following with the keyword phrase list. You will surely find a suitable match and so will find the channel to the sales coming from it.
This will give you two aims
The high-volume key phrases and target terms that are converted into leads are the best ones to begin with. Next, load them into the rank- tracking tool (mostly like Conductor).
Now work on the characteristics which I am sure you will get a sense of them like are they the big chains? Are they shop for working parents? Do they cater to local demands and furthermore information?
All you need is to spy on your competitor’s website. Check how do they place their FAQs, videos, articles, About Us pages. Make a list, what is common with your portal and what is missing from your website.
Well, to make things simpler, here is a list of questions you can answer
As buyer’s persona is the important information about your clients, their behavior, their predicted nature of work. This is very important for an organization to grow.
The data can be used to
Today is the age of high-end competition. No one wants to stay behind and especially in the online market where it takes seconds for a customer to move or switch to another buyer, you need good and sound information about your client.
There are different tools and strategies, but the buyer’s persona created with the SEO data is the most competitive one.